Ayelt van Veen


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Adidas World of Sports

2014 - Competition @ J. Mayer H.

Adidas World of Sports is a team project in which I participated during my internship at J. Mayer H. It is a design for a new office building for Adidas on their campus in Herzogenaurach. The design was made during five weeks together with three colleagues. My role during the first weeks was to do volume studies and façade studies. Later I also did the site modeling, a lot of the rendering and I was responsible for the design of the physical model that eventually has been manufactured by a professional model maker.

The star shape of the building guarantees a strong relation with the green surroundings.  The shape of the building is also designed to emphasize velocity and the sporty identity of Adidas. The wings of the building come together in the centre where an atrium is made. Around this atrium, most of the shared facilities of the building are located, such as gathering spaces.


Graduation Project TU Delft: Gardens of Heritage


Gardens of heritage turns two decayed pre-war warehouses into an interior park with small retail activity and workshop spaces. The project functions as a key node in a masterplan called Enclaves of Specialty.

The masterplan is designed to regain productivity in Chicagos underutilized industrial corridors. It is based on a thoroughgoing demographic research that focuses on segregation. That research reveals the current presence of enclaves of people who contribute a lot to the industrial corridors. Typically, such enclaves appear between the corridors and gentrifying areas. The masterplan strengthens their identity by emphasizing their specializations. These specializations are based on spatial and programmatic findings within the area. Eventually, a ring of strong enclaves is planned. The masterplan functions as a pilot project for the rest of the pre-war suburbs.


The building is one of the so called  connection projects. These projects are key nodes for both pedestrian and railway traffic. Also, the project is part of a green ring that strengthens the common identity of the enclaves. This greenery also grows inside the building along routes and perforations.


"The Host" - Amsterdam Noord


The Host is a project born from a multidisciplinary team in which I functioned as team architect. Other disciplines covered the topics of façade engineering, structural engineering, climate engineering and team management. Although I enjoyed working in a multidisciplinary team much, I’ll only discuss architectural decisions in this portfolio.


An outdated 70m tall tower is already built on the design location, which is facing the central train station on the other side of the water. The aim was to incorporate the silhouette of that old building in the new design. In other words: the tower had to become a host for the old building. That’s where the name is derived from. Two other guest volumes are add to the host: One for the hotel and the other for the Roof of Amsterdam: a sky deck with a museum. All guest volumes accentuate places in the building that have more or less a public character.

The shape of the Host is developed by studying several parameters concerning view, sunlight and travel distance. A lot of daylight enters the building through an atrium in the middle, ending at +160m.


Much attention is spent on developing the plinth of the tower. Environmental stairs around the building are introduced to define pedestrian routings and to emphasize the public character of the plinth.


Eventually our design team won the most innovative design prize awarded by Stichting Hoogbouw (highrise foundation). A report about the final presentation can be found on their website: http://www.stichtinghoogbouw.nl/?p=238


"Wings of the white collar"


This design for a city hall provides a public route through the building mass, to connect the city center with a park and a buss station. This makes the building a link in between. Around the central hall of the building, public functions are situated, such as the front office and the wedding room. This way, the public identity of the hall is strengthened by its surroundings. The building wings that are not directly connected to the central hall mainly contain more private functions like back offices. The west wing of the building accommodates the administrative functions, while the east wing has the governmental functions. The most important officials have their offices in the top of the building, while one level underneath the council chamber can be found.